Recent articles in Outdustry and CNET announced the pirating of iTunes gift cards in China. Apparently, hackers in China have figured out a way to generate keycode numbers for iTunes gift cards and then sell counterfeit $200 iTunes gift cards using these numbers for less than $3. People can then buy these cards and use them to buy songs etc. on iTunes just as anyone else would do with a legitimate iTunes gift card.
The obvious victim here is Apple, who's out the money that it would normally get from selling the card to a consumer. Not only do they lose that revenue, but they also have to turn around and pay a royalty to whomever owns the rights to the downloaded songs.
So why should you care about this? Maybe you don't care if Apple loses a few million dollars to piracy. Maybe you shouldn't. That's a discussion for another day.
What you should care about is the "other" victim here -- perhaps, the "real" victim. This is about the honest person who buys a legitimate iTunes gift card only to find out that their card is invalid because some pirate in China stole his or her keycode number and already used it on iTunes.
For those who think piracy is a victimless crime -- think again. The victim here, as in most cases of piracy, are the millions of honest people who play by the rules and who buy legitimate software, movies and music. It's these honest people who are suffering the consequences of piracy. More...